Innovation Enterprise is one of the new breed of events companies growing at a tremendous rate . Based in London and hosting events Internationally they are becoming known for creating events and media which 'spreads Ideas for a new generation of leaders'.
Via the W/UU Ben and his team were commissioned to strategically advise and design the new IE online platform. Ben worked with the executive team in a strategic capacity.
As an ongoing project the first output has been the redesign and reengineering of the entire events platform- the heart of the IE machine.
Ben wanted each event to come to life and tell a story. This was achieved by using powerful imagery and motion photography (not in MVP) with navigation structure . This allowed time poor executive users to quickly scroll through the main event chapters in an executive summary styled delivery and view more detail if needed.
Technically, the entire platform including imagery needed to be editable and content managed so IE were able to create events in hours. The design is fluid across all device types.
The project operates using an agile and minimal viable product (MVP) process.
Client: Innovation Enterprise
Lead Developer: New Bamboo
Strategic Design and Innovation Firm: The W/UU
Role: Strategist, Experience Director & Lead Designer
Disciplines: Strategic advisory- whole product offering, Experience design, art direction, UX, visual design, production
LungClock Ad campaign
Launched on New Years Day 2012 the LungClock anti smoking campaign was created by Frontera to encourage people to stop smoking today and not put it off.
To do this we highlighted how each cigarette ages a smokers lungs.
The campaign included billboard advertising with a website and mobile app which allowed the users to interact and estimate their lung age.
Blow on app to work out lung age..
The mobile app takes you through a step by step story of discovering your lung age. Step 1 gets the user to blow on the phone for as long as possible and record the best score for keeping a ball above the line. This feature became the 'social talking point' to delivering the larger message. Celebrities like Duncan Banatyne tweeted " Check out this IPhone app you can blow on to find out how much smoking ages your lungs".
The following stages ask a series of questions before delivering an estimated lung age. The final step encourages the user to take positive steps to quit smoking including a direct phone line to a 'Quit' counsellor.
Discipline: Director & Lead, Interactive Concept, Experience Design, UX Design
Ben has always been interested in how the physical and digital world can be integrated together to create immersive experiences which augment our realities.
Founding a Start-Up
In 2005 Ben co-founded OuterArc (CEO and Creative Director), its mission was to make energy visible in building spaces to change peoples behaviour. Creatively using many of the ideas and technology which fascinated him.
Internet of Things
As a funded tech start-up OuterArc pioneered using real-time data from the building and physical environment and piping it through the internet to make people aware of energy usage in real-time within the buildings they occupy.
These real-time feedback experiences engaged occupants of the building to think about energy in a way they had never done before. OuterArc was one of the first companies in the world to use wireless-sensor-networks with web based and experiential applications commercially between 2006-2010.
OuterArc delivered its services and products to brands and institutions worldwide.
OuterArc also received funding from the development agency allowing research into further highly innovative uses of technology to change peoples behaviour to energy in their buildings. OuterArc made extensive use of Arduino, ZigBee embedded devices and crowdsourcing via social media platforms.
Digital Products & Services
In addition to the service offering OuterArc also created products; KyotoTV (energy usage) and TeleWatts (renewable energy production) which included their own wireless sensor network hardware allowing customers to buy off the shelf solutions rather than custom installations.
Award Winning Company
OuterArc was a finalist in the 2009 San Francisco Connectivity Week "Buildy Awards" which rewards companies for innovation within building environments.
In 2010 OuterArc went on to win the Wild Life Trust Green Guardian Innovation award for the KyotoTV project.
During Ben's time at OuterArc he was consulted and sat on the Leadership team of a large US based energy efficiency company who worked with state of California and New York amongst others to deliver wide scale energy efficiency programs. Ben helped innovate and lead consumer facing platforms and other concepts developed at OuterArc.
Disciplines: Company leadership, Company strategy, product strategy, funding, business development, Go to market strategy, marketing/branding, product management, UI/UX design, team building.
Quantified Self Tracker App
In 2012 Ben was consulted by WCG an International full service agency who lists Red Bull, HP, Intel and Warner Bros amongst its clients to concept a digital product for a Fortune 500 healthcare company.
orking with consumer insights team, Ben and his team strategically highlighted the need to create a digital product which allowed Arthritis sufferers to track their disease and allow the Pharmaceutical company to deliver a complete experience.
The digital mobile app turned the current model of 'tracking without goals' on its head and focused on achievement & goals. Patients are able to set goals for achieving specific activities such as eating, sleeping, exercising and adhering to their prescription program allowing them to see how there small daily micro actions impact macro variables such as lifespan.
The app would integrate with third party devices like
Nike+ FuelBand, FitBit,Jawbone Up and future health monitoring platforms to track sleep, exercise and other relevant data.
The design centres around the user, seeking to achieve goals like 'How many days can they go without pain or relapse by adhering to a particular program of sleep, medication, diet and exercise?'
he simple clean dashboard interface with customisable backgrounds conveys harmony, health and possibility.
Additional features include access to help videos, goal reviews and medication reminders.
ROLE: Interactive Director
DISCIPLINES: Concept, Design, UX, Art Direction
YO! Sushi - mobile Ad campaign
In 2012 Ben via The W/UU worked with YO! Sushi to create and direct a mobile campaign to connect with their core demographic.
Rather than a conventional mobile-ad Ben and his team looked for more engaging ways to connect with the YO! Sushi consumer which reflected their brand behaviour.
Insight work established the need to engage 'mobile game players'.
Ben and the team looked at several ideas and ultimately decided on a rewards based achievements platform developed by Kiip a young start-up based in Silicon Valley.
It works like this- when someone plays a mobile game and completes a level or gets a high score they are rewarded by YO! Sushi with a free dish. It provides an instant opportunity for the brand to connect with the player, share the moment of achievement and establish a relationship based on good feeling.
Ultimately, not only did this create relationship between the player and the brand, but it made a great story players shared with friends over a YO! Sushi meal.
It was the first campaign of its kind outside of the USA.
Client: YO! Sushi
Strategic Design Firm: The W/UU
Role: Experience & Creative Director
Discipline: Campaign Strategy, Design, Art Direction, UX, Comms
52 App- The week in tweets
52 App lets you create blog posts in minutes with your weekly tweets.
Ben created the concept, design, UX spec and branding (not all shown) which is available for purchase. The purchase price includes Ben's involvement to direct the production.
52 App solves the problem bloggers encounter every week- creating content.
Once a week 52 app notifies you of your weeks tweets (and those who you have added to your stream, such as colleagues) and allows you to quickly select the best tweets, make a story from them (like the business trip you took to NYC) and post to your blog.
Disciplines: Concept, Product design, Art direction, UX
Price: Price on Request
Allergan is a leading Pharmaceutical company ranked in the Fortune 500 with market leading cosmetic brands BOTOX® and JUVÉDERM®.
The Allergan Connect™ platform was created to provide a single point of access to Allergan resources for cosmetic healthcare professionals, providing marketing materials, streamlined product ordering and educational materials.
In 2011 the Allergan Connect™ platform received the Interactive Media Award for best in class.
The project team had over 35-40 full-time people across multiple destinations in the US and UK.
AGENCY: North 51 Digital, Rosetta
ROLE: Interactive Director
DISCIPLINES: Client lead, Project lead and Director, strategic lead, Client internal business sale to all Country stakeholders, go to market/ roll out strategy