About Ben Randal
Ben is a Designer, Creative and Entrepreneur.
In 2005 he founded the award winning start-up OuterArc which changed peoples behaviour to energy usage by using visualisation and disparate data. The OuterArc software platform was commercialising 'Internet of Things' and 'Big Data' technologies before the buzzword had been invented. As CEO, Ben successfully led the company for 4 years taking the company through key growth milestones.
In addition to Ben's involvement in tech start-up's, he's also made a career in the Advertising industry working for many of the worlds top brands and innovative companies including Audi, Red Bull, Oakley, Yo Sushi, Astra Zeneca, BMS, Cooper vision, Allergan, CFO and IE Group. He was Group Director (Interactive) at North 51 Digital - one of the UK's largest independent digital agencies. And co-foundered Frontera - 'The worlds first Health Consumer Ad Agency'. He's also consulted for the world's biggest advertising companies including Publicis and WCG on design strategy, creative campaigns and digital product innovation and content.
Ben is Principal and co-founder of The W/UU a small boutique operated with Amy Randal, which partners and provides services including creative, design, branding, strategy, campaigns and next generation content direction (including immersive and interactive). The W/UU also takes active positions/and advises boards as well as actively investing. These include companies like Making View an immersive production company creating immersive VR content and VStream a media tech start-up
Ben is also co founder of I / O a next generation strategic consulting, design and creative media firm for the interconnected age. Built on a technology which will change the way humans interact with data. I / O has one mission - to create the future of value for people, Enterprise and Society.